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Work Experience

Aug. 2018 - Nov. 2019

NATIONAL OCEANIC AND ATMOSPHERIC ADMINISTRATION
Science Writer and Social Media Specialist

  • Interviewed NOAA scientists about environmental data and the latest developments in remote sensing

  • Reported on compelling scientific advancements, including a marine heatwave and how shrinking Arctic sea ice presents a new national security threat for the U.S.

  • Managed the @NOAASatellites social media platforms

  • Developed a comprehensive social media plan for the COSMIC-2 satellite launch

Nov. 2019 - Feb. 2022

RUSSELL HERDER
Brand Planner

  • Aligned the goals of the client with the needs of their audience

  • Acted as the "voice of the consumer," by conducting research to ensure clients effectively reached their audience

  • Monitored each campaign as it progressed and identified opportunities to evolve and engage with target audiences

May 2016 - May 2018

CIRCA
Multimedia Journalist

  • Reported, shot, edited and produced original multimedia stories on a variety of topics, including the environment, the military and public health

  • Shot and hosted Facebook Live shows all across the D.C. metro area and Virginia

  • Hosted and produced Circa's "Did You Know" segment and a pilot of Circa's OTT show

  • Wrote breaking news stories

Dec. 2014 - May 2016

FOX8 - WGHP
Web Producer

  • Produced original content for the web

  • Created original video content for social media

  • Hosted and produced on-air web segment

June - Dec. 2014

MEDILL NATIONAL SECURITY JOURNALISM INITIATIVE
Correspondent

  • Produced original content for the web

  • Created original video content for social media

  • Hosted and produced on-air web segment

Feb. 2022 - Present

MYTHIC
Senior Brand Planner

  • Conducts discovery research on market trends, the target audience, best practices and competitors to provide strategic context and insights

  • Develops creative briefs and briefing decks to provide insight into the target audience's current and desired mindset, while also providing inspiration for the creative team

  • Monitors trends that may impact clients and establishes a clear point of view that relays implications and recommendations

  • Identifies new business opportunities and helps lead the RFP response process, positioning Mythic as the best qualified agency to help the prospective client reach their business goals

  • Leads a cross-functional social media action team responsible for promoting the agency on social media 

    • Maintains monthly social calendar​

    • Leads bi-weekly social brainstorm meetings

    • Develops thought leadership content

    • Provides feedback and direction on content

REEL

During my time as an on-air reporter, I went by my maiden name, Hines. My reel showcases some of my on-camera work, as well as original reporting I did as a multimedia journalist for Circa.  

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